I actually just read an article interviewing Sarah Jessica about it in… Glamour, I think? She essentially said that it wasn’t really a reflection of herself or her personality/lifestyle so much as a desire to make affordable clothing for the average woman. She seemed pretty passionate about the aspect of being realistic and affordable, although I took it with a grain of salt – because I’m sure it was also a very savvy business move for her! Which I respect – the whole concept is admirable, but the line itself seems very unremarkable. Just more stuff you could buy at Target or Old Navy.
and pssst: toss an n at the end instead of an r, Joy 🙂
(as in, bitten by the acting bug, which is apparently the inspiration behind the name)
And on a totally unrelated note, is your Nantaka Joy line going to be available online for purchasing at some point? Because I’m still smitten!

two words:
sweat shop
that stuff’s cheap for a reason…and i’m guessing sjp isn’t doing this w/out making a pretty little profit.

I’m so going shopping this weekend!!!!

I was excited about these too, but have heard such negative things! Have you ever been to gofugyourself.com?? There was a really funny post on SJP and her line today.
Also, your Nantaka Joy stuff is sooo cute!

I purchased several items from SJP line this weekend and was very impressed. She offers fun seasonal pieces at a decent price since these are not wardrobe staples. I got a pair of the bootcut jeans, the jersey dress, three t-shirts, cargo pants, and a pair of earrings for under $100. Do I expect to wear these items for years…No. But they are cute for the summer months and I can save money for future wardrobe staples later in the year.