I often wonder about the thought process behind creative campaigns, and I love seeing and hearing how ideas turn into the final product. Today, I have a very special behind-the-scenes look to share with you featuring one of my favorite brands, Kate Spade. For their new summer campaign, they've created a super fun series of films with flowers and vespas and animals galore.
To Deborah Lloyd {Kate Spade New York Creative Director}, summer means
suntans and strappy heels—exotic encounters and twists of lime.
Capturing this romantic allure, the summer collection comes to life in
vibrant colors with clever details. Their creative team channeled the
tropics to create the latest campaign.
Between building a headdress from fresh flowers {and you know I
LOVE that floral headdress!}…
…to teaching their model
to drive a vintage Vespa, an adventure began to unfold…
Finally, the summer's theme to Escape the Ordinary came to life within the store and window displays across the United States. You can see a couple behind-the-scenes videos here and here…and you can see more behind their summer campaign over at Behind the Curtain…
{photos and videos by Kate Spade New York, florals by Livia Cetti}
Amazing!!! I love that we get to privy to this sneak peak!
thats dress is on hold for me right now! maybe i’ll wear i when i see you next week
HAPPY BIRTHDAY WOMAN!
xoxoxox
Thanks for sharing this!
I love Kate Spade ads.
And Happy Birthday to you!!!
love,
szucs
That’s a very colorful photos. Love it!
love their aesthetic – everything their creative team touches is brilliance. thanks for this sneak peak exclusive:) i just saw their 2011 agenda at NSS, and they never cease to impress me. lovely*
xx, Jane
That flowered head dress..amazing!
Gorgeous flowers!!
luv the look of kate spade but I’m a curvy girl! What are their sizes like? I can’t find a size chart on their website.
The floral head dress is by Livia Cetti. Super talented!
thegreenvase.com
I LOVE this!! Just did a similar post on my blog about the fresh look on the website. These pics are great!!
-Dulci
http://ladulcivida.blogspot.com/
That model on the vespa looks like Audrey Hepburn in “Roman Holiday”! Very cute. (She really has an Audrey Hepburn look to her, no?)
Does anyone know what the font is on the top picture. I see it everywhere and love it!
Gotta love Kate Spade! Thanks for sharing this Joy.
I love the giant map wall!
Where does one find map wallpaper like that? Thanks for sharing Joy!
love all the color. love it!
lovely images,
Hi Nanette!
The Kate Spade visual team actually made that paper, so unfortunately there is no where to buy it ;(
Best!
Joy
Beautiful! I love behind scenes at Kate Spade!
How FUN! I love seeing where designers start and where they end their process, and how it all unfolds. I guess that is why I share that on my blog too- it is fun showing people where I started and then what I came up with!
They sell map wallpaper at cox&cox
http://www.coxandcox.co.uk/products/world-map-8parts
I enjoyed this post! I love behind the scenes especially Kate Spade! I can’t get enough, I am obsessed!