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Fashion Journal Wedding

bhldn sneak peek {part 2}…

Bhldn2

Bhldn2

For those of you who don't need a wedding dress, but do need {or want} a great party dress, this Part 2 BHLDN sneak peek is for you! There was no shortage of color, pattern, textured details, and sparkle in the BHLDN party dress and accessory collection. I even found myself loving a 50's-inspired shift so much, I wore it during the final presentation from the BHLDN team when everyone else had already changed back into their own clothes {There's me and Amanda from Ruffled trying on dresses}! Whether you're in a wedding, going to a wedding, or just need a dress for date night, the dresses {ranging from $200-$600} complemented with shoes & accessories by various boutique companies like Ban.do, Jennifer Behr, Betty Muller, and more…give us all an excuse to have a little BHLDN in our lives. What do you guys think? What are you loving so far?

The BHLDN e-commerce site launches on Monday with the first yet-to-be-determined retail location in the works! Stay tuned for my Part 3…with some close-up details of more pieces…and some fun photos of my fellow bloggers-in-crime who attended the event! — Joy

{photos by Oh Joy}

66 comments

  1. Hey Valentina,
    The dress Amanda is wearing is actually meant to be a wedding dress I think. You can see a close up detail of the top in the bottom right of my image…it has a sequined top area and is very pale pink…so so pretty!
    Joy

  2. Hi Abby,
    I believe the decor will be part of the BHLDN line too..launching later this year around May. The apparel accessories will launch first on Monday!
    Joy

  3. I am dying to get my hands on those paper fan/circle things in the first pic! I’ve found really plain ones online but those are so delicate and pretty! Anyone know where I can find some?
    Thanks!

  4. I love, but I tend to shy away from things I love because then I’ll go into the store and ask for a size 10.5 shoe and they’ll look at me like I’ve just asked if I can poo on their face or something.
    Sad…but lovely to look at and dream 🙂

  5. I haven’t looked forward to a collection this much in very long. I am loving everything I see. Are they going to be sold in Anthropologie or just online?

  6. Those dresses are fabulous! I am currently looking for a vintage prom dress, and these are just the ones I am looking for. When and where can I buy one of these great dresses?!?

  7. Those dresses are fabulous! I am currently looking for a vintage prom dress, and these are just the ones I am looking for. When and where can I buy one of these great dresses?!?

  8. Those dresses are fabulous! I am currently looking for a vintage prom dress, and these are just the ones I am looking for. When and where can I buy one of these great dresses?!?

  9. Those dresses are fabulous! I am currently looking for a vintage prom dress, and these are just the ones I am looking for. When and where can I buy one of these great dresses?!?

  10. Those dresses are fabulous! I am currently looking for a vintage prom dress, and these are just the ones I am looking for. When and where can I buy one of these great dresses?!?

  11. Those dresses are fabulous! I am currently looking for a vintage prom dress, and these are just the ones I am looking for. When and where can I buy one of these great dresses?!?

  12. Those dresses are fabulous! I am currently looking for a vintage prom dress, and these are just the ones I am looking for. When and where can I buy one of these great dresses?!?

  13. Those dresses are fabulous! I am currently looking for a vintage prom dress, and these are just the ones I am looking for. When and where can I buy one of these great dresses?!?

  14. Just dreamlike. The feel is exactly perect for a wedding. I got married last May in Jenny Packham but would definitely considered one of this range.
    swooooon!!!
    Mgt x

  15. Just like Anthropologie to be so frickin secretive and exclusive. But it seems to be workin for them. You are so lucky to have been let in the inner circle.

  16. Wow! These are really beautiful! I love all the dresses. Is it bad that I feel like I “need” a wedding dress even if I’m not even engaged yet? haha!
    Laurren

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