A couple weeks ago, we threw a little celebration to launch the new Oh Joy for Target collection of party and entertaining pieces. Take a look at how the pieces were used to create a whimsical and stylish event. I hope it inspires your spring parties, showers, and everyday celebrations! You can see a video of the event and more photos with swoon-worthy ideas below…
Those are paper napkins from the collection clustered in chicken wire to make that beautiful backdrop!
What was supposed to be an outdoor garden party brunch turned into an indoor event real quick as we had the biggest rainstorm to hit Los Angeles in years that day! Yet, you wouldn't even know it…see even more photos below…
You know you've got some champion Instagrammers at your party when you see this!
I love the idea of using the Hooray cake toppers in pieces other than just a cake…like flowers!
…and the wall dot decals to liven up any wall…
With great company, delicious food, and beautiful surroundings, the monsoon outside quickly disappeared as we enjoyed a fun and festive garden party brunch indoors!
And P.S. thanks so much to everyone who shopped from the collection yesterday! I love seeing your #ohjoyfortarget photos on Instagram!
// CREDITS //
Brought to you by Oh Joy + Target
Photos by Laure Joliet
Video by Modshift
Title Animation by Anthony Maiuri
Video music is "Move Like Saturday Night" by Frances England
Hair & Makeup by Danielle Walch
Event Production by Caravents
Event music by The Flashdance
Catering by Heirloom LA
that paper napkin wall is INCREDIBLE, as is the rest of your colorful new line … congrats joy !
SO Happy for you Joy!!!! Congrats, it is beautiful 🙂 Can’t wait to grab a few of these things.
Ah this entire collection is perfection! I love all of the colors and that dinner party looks amazing!! Fabulous job!
Congrats Joy, everything looks stunning. Wish you all the best and many more years with lovely items to come!
Hi, joy! I bought your scalloped bowl and ice bucket yesterday. So very pretty! Thanks for the daily inspiration.
Congrats again, Joy! I love the little vases. Just the pop of color that I need to get me ready for spring. Picking them up today!
So great! Congratulations! The entire line is just beautiful! I’m pregnant (and will be 8 months pregnant) and have three events to host in the next two months. This DIY mama is all about store-bought this time and your stuff is going to be perfect! Thanks!
So so so happy for you, Joy! I hope this was an exciting partnership and that you will get to design more products with more brands very soon. It certainly seems to have brought out your creative spirit 😉 I simply love it!
Looked so amazing – congrats Joy!
Thanks Jan!! 😉
Joy
WOW! Absolutely stunning! And love the idea of the toppers in blooms!
What a beautiful party! I really like the cake toppers in the flowers, too 🙂
Love this! Where are those chairs from, by the way?
I don’t even have the words to say how beautiful these images are!
Hi Carly,
The ghost chairs were rentals with custom-printed decals placed on them that were printed with the patterns from the collection 😉
Joy
so springy! where in the world did you get those cute coffee tables??
Thank you!!!
Joy
They were vintage pieces that were painted in the colors of the collection!
Joy
Thanks and congrats mama!
Joy
So glad to see such vibrant colors again. My favorite thing here (besides the chairs) are the popsicles in the drinks…brilliant!
wow! i wish i could’ve been in attendance at this amazing soiree! I can’t wait to run by target to purchase EVERYTHING!
xox
chloe
http://popcosmo.com
Everything here looks adorable. Hearty Congratulation Joy for launching such a beautiful collection. can’t wait to go to Target and see it for real 🙂
The collection is awesome, Joy!! I ordered the cake stand today and can’t wait to pick up a few more things at the store. Also love all the inspiration in this post:)
Can I purchase the stick ons for the backs of the ghost chairs? Don’t see them on the Target website!
Hi Anne Marie,
No, they were custom made for the event by printing the patterns on decals.
Thank you!
Joy
Still love everything else, those were just my favorite!
Just looking at these photos make me smile. Emily told us to come on over here so how could I not. I’m hoping the Target stores in the Los Angeles area still have your collection when I stop by tonight. Continued success.
Oh my, so lovely! We love the beautiful colors and fun details!
xo
http://www.PlumPrettySugar.blogspot.com
wow i love the colors 🙂
so happy and bright! looks great Joy!
Can’t wait to see if it’s in my Target store 🙂
The colors are so beautiful! I loved how the video showed that you could use the water pitcher for pancake mix. The ideas for wall art were my favorite! I like how your collection has a bunch of accessories!!! What a great collection!
I love the scalloped napkins! So cute!
Everything looks so pretty! Congratulations!
This collection is so punchy!
I’m getting inspired just looking at the gorgeous colours and gold pops.
CONGRATS!
Your collection is stunning. The color palette is energetic and your pieces make me want to throw a garden party! I saw one of your vases at my local Target today and it made me smile. 🙂
Wow – it’s all so pretty! I love all of the bold colors x
http://impulsory.net
A huge congratulations Joy on a beautiful collection! The palette is so lively, the pieces so practical yet fun, and there were some great entertaining ideas in the video (and I know I’m not the only one wishing the custom ghost chairs and pillows were part of it, too)! Can’t wait to get to Target (hopefully today) and pick up some things!
Congratulations JOY! Looks beautiful and so do you!!!
What a beautiful post! I love the colors and textures used in this table setting.
~Samantha
http://www.Emariecreations.etsy.com
Love the collection!!
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Love the collection!!
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Love the collection!!
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Love the collection!!
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Love the collection!!
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Love the collection!!
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Love the collection!!
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Love the collection!!
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Love the collection!!
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Love the collection!!
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Congratulations! this is incredible!
xo Lily
http://whilemyboyfriendsaway.blogspot.com/
Congratulations on the launch, Joy! Your designs are beautiful, love love love the colors with the pop of gold!
The video made me want to dance, can’t wait to go to Target!
Oh, Joy! (see what I did there 🙂 ) It’s all just so lovely! What an amazing mix of beauty and creativity. From the decor to the people…it looks like the most wonderful time was had by all. Another big congrats to you!
Oh,such a colors! I hope for sooner springtime in Latvia to make first garden party. But, yes, your pics gives inspiration for whole day
best party ever, and so excited for all the products, and all the ones to come!
I am just BEYOND excited for you Joy!! Go get ’em!
Love it,looks stunning!!
Turned out darling! Love that napkin backdrop.
These are so cute!!
Xo
Peyton
perfectlytayloredblog.com
Absolutely incredible Joy…BRAVO!
What is the name of the style tables you used? Love them!!!
what a beautiful party. Can I ask how the naughts and crosses are created? I would love to recreate it for my kids to play!
Where can I find the gold charger plates that you used?! I know they are not a part of the collection but they flow so well with it all 🙂
My 11-yr-old daughter and I both stopped in our tracks when we saw your collection at Target today! Where was it last week when I threw my spring party for my friends?! We couldn’t walk away without getting something, and we both agreed the ice bucket is THE CUTEST thing we’ve ever seen. Love, love, love the collection with the bright, happy colors and all the different ways you can use the products as shown above. We’ll be back for more! Congrats and cheers!
OMG I love this whole party! I am really excited about the collection at Target. I was wondering where I could those beautiful gold vases?
Thanks!
Beautifully designed collection! The fact that it’s available at Target, is just icing on the cake, no pun intended!! Inspired to incorporate some of the pieces into my tablescape design for a 40th Birthday Party, this past weekend.
http://tinyurl.com/mmu26xa
LOVE, LOVE LOVE the paper flower display above the fireplace. Aside from the ones from your collection, were the other large paper flowers made from a template? If so, where can I find it? I bought a bunch of your paper flowers and I want so much to recreate a similar look for my bedroom wall. Thank you for such a gorgeous collection.
I love all the vibrant hues! The pops of color in the flower arrangements really caught my eye. I just picked up your HOORAY topper and placed it on my daughter’s birthday cake over the weekend. She and her friends thought it was the cutest thing ever! Beautiful garden party!
http://www.taffetaandtulips.com
This is SO BEAUTIFUL, I wish I was there!
http://www.aboutfoood.com
I can’t even describe how much I love this tablescape!! It captures the joy of spring! I wanted to let you know we featured this tablescape for our Feature Friday post today on 15 Easter Tablescape and Decoration Ideas! I hope you can visit: http://returntothetable.net/tablescapes/15-easter-tablescape-and-decoration-ideas/
Thank you so much!
Joy
Hi joy!!!! I’ve been looking all over in your blog for the paper flowers on the wall!!!! I noticed when I went to buy almost everything from this collection, that those were not in stores 🙁 please share with me if I’m able to get them I’m so in love with this flower wall! It’s amazing!!! I noticed the little flowers were sold in stores as well as the flower garland but I’m talking about the big paper flowers:)
Thank you Joy!!!!! Great job!!!! 🙂
Hi Johanna!
The big paper flowers were custom-made for the party. They were not for sale unfortunately.
Sorry about that!
Joy
Joy, congratulations all from Brazil, Brasilia amazing.
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I bought your scalloped bowl and ice bucket yesterday. So very pretty! Thanks for the daily inspiration.
I’m so in love with this flower wall! It’s amazing
Thanks for sharing the right info
Such an amazing Flowerwall. Thanks for sharing this with us.
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The things you have done with these flowers wall is very decorating and looking beautiful.
I want such ideas for my kids birthday party, great one. Thanks
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