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a garden party!

Oh Joy for Target Garden Party

Oh Joy for Target Garden Party

A couple weeks ago, we threw a little celebration to launch the new Oh Joy for Target collection of party and entertaining pieces. Take a look at how the pieces were used to create a whimsical and stylish event. I hope it inspires your spring parties, showers, and everyday celebrations! You can see a video of the event and more photos with swoon-worthy ideas below…

Oh Joy for Target Garden Party

Oh Joy for Target Garden Party

Oh Joy for Target Garden Party

Oh Joy for Target Garden Party

Those are paper napkins from the collection clustered in chicken wire to make that beautiful backdrop!

Oh Joy for Target Garden Party

What was supposed to be an outdoor garden party brunch turned into an indoor event real quick as we had the biggest rainstorm to hit Los Angeles in years that day! Yet, you wouldn't even know it…see even more photos below…

Oh Joy for Target Garden Party

Oh Joy for Target Garden Party

Oh Joy for Target Garden Party

You know you've got some champion Instagrammers at your party when you see this!

Oh Joy for Target Garden Party

Oh Joy for Target Garden Party

I love the idea of using the Hooray cake toppers in pieces other than just a cake…like flowers!

Oh Joy for Target Garden Party

…and the wall dot decals to liven up any wall…

Oh Joy for Target Garden Party

Oh Joy for Target Garden Party

Oh Joy for Target Garden Party

Oh Joy for Target Garden Party

Oh Joy for Target Garden Party

Oh Joy for Target Garden Party

Oh Joy for Target Garden Party

With great company, delicious food, and beautiful surroundings, the monsoon outside quickly disappeared as we enjoyed a fun and festive garden party brunch indoors!

And P.S. thanks so much to everyone who shopped from the collection yesterday! I love seeing your #ohjoyfortarget photos on Instagram!

// CREDITS //
Brought to you by Oh Joy + Target
Photos by Laure Joliet
Video by Modshift
Title Animation by Anthony Maiuri
Video music is "Move Like Saturday Night" by Frances England
Hair & Makeup by Danielle Walch
Event Production by Caravents
Event music by The Flashdance
Catering by Heirloom LA

93 comments

  1. Hi, joy! I bought your scalloped bowl and ice bucket yesterday. So very pretty! Thanks for the daily inspiration.

  2. Congrats again, Joy! I love the little vases. Just the pop of color that I need to get me ready for spring. Picking them up today!

  3. So great! Congratulations! The entire line is just beautiful! I’m pregnant (and will be 8 months pregnant) and have three events to host in the next two months. This DIY mama is all about store-bought this time and your stuff is going to be perfect! Thanks!

  4. So so so happy for you, Joy! I hope this was an exciting partnership and that you will get to design more products with more brands very soon. It certainly seems to have brought out your creative spirit 😉 I simply love it!

  5. Hi Carly,
    The ghost chairs were rentals with custom-printed decals placed on them that were printed with the patterns from the collection 😉
    Joy

  6. Everything here looks adorable. Hearty Congratulation Joy for launching such a beautiful collection. can’t wait to go to Target and see it for real 🙂

  7. The collection is awesome, Joy!! I ordered the cake stand today and can’t wait to pick up a few more things at the store. Also love all the inspiration in this post:)

  8. Just looking at these photos make me smile. Emily told us to come on over here so how could I not. I’m hoping the Target stores in the Los Angeles area still have your collection when I stop by tonight. Continued success.

  9. The colors are so beautiful! I loved how the video showed that you could use the water pitcher for pancake mix. The ideas for wall art were my favorite! I like how your collection has a bunch of accessories!!! What a great collection!

  10. A huge congratulations Joy on a beautiful collection! The palette is so lively, the pieces so practical yet fun, and there were some great entertaining ideas in the video (and I know I’m not the only one wishing the custom ghost chairs and pillows were part of it, too)! Can’t wait to get to Target (hopefully today) and pick up some things!

  11. Congratulations on the launch, Joy! Your designs are beautiful, love love love the colors with the pop of gold!
    The video made me want to dance, can’t wait to go to Target!

  12. Oh, Joy! (see what I did there 🙂 ) It’s all just so lovely! What an amazing mix of beauty and creativity. From the decor to the people…it looks like the most wonderful time was had by all. Another big congrats to you!

  13. Oh,such a colors! I hope for sooner springtime in Latvia to make first garden party. But, yes, your pics gives inspiration for whole day

  14. what a beautiful party. Can I ask how the naughts and crosses are created? I would love to recreate it for my kids to play!

  15. Where can I find the gold charger plates that you used?! I know they are not a part of the collection but they flow so well with it all 🙂

  16. My 11-yr-old daughter and I both stopped in our tracks when we saw your collection at Target today! Where was it last week when I threw my spring party for my friends?! We couldn’t walk away without getting something, and we both agreed the ice bucket is THE CUTEST thing we’ve ever seen. Love, love, love the collection with the bright, happy colors and all the different ways you can use the products as shown above. We’ll be back for more! Congrats and cheers!

  17. OMG I love this whole party! I am really excited about the collection at Target. I was wondering where I could those beautiful gold vases?
    Thanks!

  18. LOVE, LOVE LOVE the paper flower display above the fireplace. Aside from the ones from your collection, were the other large paper flowers made from a template? If so, where can I find it? I bought a bunch of your paper flowers and I want so much to recreate a similar look for my bedroom wall. Thank you for such a gorgeous collection.

  19. I love all the vibrant hues! The pops of color in the flower arrangements really caught my eye. I just picked up your HOORAY topper and placed it on my daughter’s birthday cake over the weekend. She and her friends thought it was the cutest thing ever! Beautiful garden party!
    http://www.taffetaandtulips.com

  20. Hi joy!!!! I’ve been looking all over in your blog for the paper flowers on the wall!!!! I noticed when I went to buy almost everything from this collection, that those were not in stores 🙁 please share with me if I’m able to get them I’m so in love with this flower wall! It’s amazing!!! I noticed the little flowers were sold in stores as well as the flower garland but I’m talking about the big paper flowers:)
    Thank you Joy!!!!! Great job!!!! 🙂

  21. Hi Johanna!
    The big paper flowers were custom-made for the party. They were not for sale unfortunately.
    Sorry about that!
    Joy

  22. Here we all most love the beauty. So, the article is clear as like title and gives the required info. That’s why i would like to thanks to the author of the post.

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