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an oh joy for target launch party!

Oh Joy for Target

Oh Joy for Target

In just a few days—this Sunday, February 7th—we'll be launching the new Oh Joy for Target home decor collection in all Target stores in the US and online. Last month, we held a launch party with some of our LA friends and colleagues to celebrate the new collection and give a peek at what's to come. Come check it out for a look at what you can expect to find starting Sunday…

Oh Joy for Target at Lombardi House

Oh Joy for Target

Oh Joy for Target

We held the event at the beautiful Lombardi House inside this amazing white barn. The venue is often used for weddings and special events so it was fun to see one small part of it transformed into an Oh Joy world for the afternoon.

Oh Joy for Target

Oh Joy for Target

Oh Joy for Target

Oh Joy for Target

Oh Joy for Target

Caravents transformed the space into an Oh Joy wonderland by creating vignettes of various rooms in a home including: an office, living room, seating areas, and a nursery. Our products were combined with other furniture and accessories showing how you can easily add Oh Joy to your existing space.

Heirloom LA

Heirloom LA

Heirloom LA

My go-to caterers, Heirloom LA, served the most beautiful and delicious bites. Once you pop 'em, you just can't stop.

Bon Puf

Bon Puf

And, Bon Puf swirled up some sweetness with her cotton candy confections. Do you see that edible glitter in there?!

Oh Joy for Target

I might be the "Joy" of Oh Joy, but this collection would not have been possible without the help of my amazing team—Julia, Angie, and Casey (and all of the Oh Joy team babies that have arrived over the last couple years!).

Oh Joy for Target

Oh Joy for Target

Oh Joy for Target

Oh Joy for Target

Oh Joy for Target

There were so many beautiful details that it really made the collection come alive and show everyone how fun they'll be in real life homes soon.

Thanks again to everyone who played a role in making this event come together including all of the vendors mentioned above as well as all my homies who came out for the afternoon to celebrate. I can't wait to see how you guys mix in a little Oh Joy into your homes!

{Photos by Tessa Neustadt for Target. My dress by Whit, jacket by Ellie Kai.}

45 comments

  1. i already found the home collection at my target and bought the 2 animal figurines! and i bought several of the nursery items too. i want it all!

  2. joy, the launch party looked stunning. i have been waiting and waiting and waiting for you to announce when your home line will be out in target! so excited
    hammyta.wordpress.com

  3. I am sooooo excited about this collection. There is nothing I love like great home decor and of course, your collection is stunning! It’s bright and fun and adds so much character to the room. So happy for you and your team on this collection!
    Rachel
    http://rachelinflight.com

  4. I have been checking Target online twice a day, just to be sure when everything goes live! I am about to move into my first apartment and I think it needs a heart ottoman!☺️✨?

  5. Joy a big congratulations! Everything looks amazing and I can’t wait to lay my hands on some of the stuff 🙂
    You are such an inspiration. Kudos to you and your team for another successful line launch!

  6. FINALLY some beautiful baby design with modern colors and just the right amount of fun. Congratulations Joy and team on another fantastic collection! You’re headed for world domination…I feel it.

  7. Hi Joy! Is it online yet?! I haven’t been able to find anything. Stopped by my local Target today and nothing of course 🙁

  8. Can’t wait to check this out at my local Target! Can you tell me where the rug in the first photo is from please?

  9. So excited that the home decor collection is available! I was dying for the OK vase set as soon as I laid eyes on it, and now they are on their way to me. : ) I already know I’m going to use them for my son’s first birthday party – they’re the initials of his first and middle names. Congrats on a such a fun collection!

  10. Such a great collection for decorating for my girls rooms. Can you tell me where the gold desk chair is from? Again – beautiful collection!

  11. Hey Joy + team!
    The Target website says the neon heart light is “Adobe Yellow” but all the images I’ve seen of the light have made it look pink. Are there two colors?
    Thanks for any info! Love the new collection :*
    Karen

  12. Hi Karen!
    I am not sure where you see it says Adobe yellow, but it’s not yellow. It’s an amber color which is like a pink/orange. It looks more pink in the day time and more peach/orange at night.
    Thanks!
    Joy

  13. Hey Joy!
    Target’s e-mailed receipt is where the Adobe yellow pops up as the color. Thank you so much for clarifying – I’m so excited to pick mine up tonight.
    Thanks again, xo,
    Karen

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