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Proenza Schouler at Target?


Some of you know about my past work with one of the designer brands at Target, so I am a huge supporter of the ever-evolving list of designers that Target brings to the mass public. Here’s the scoop on the possibility of some new designer lines at Target…including Proenza Schouler and Luella Bartley! {from a recent article in WWD}

THE NEXT BIG TARGET: Could Proenza Schouler’s Jack McCollough and Lazaro Hernandez be Target’s next design stars? The fashion duo is said to have held talks with the Minneapolis-based chain about creating an exclusive lower-priced line. A deal could still be months away, but if it came to fruition, McCollough and Hernandez would follow in the footsteps of designers such as Isaac Mizrahi and Cynthia Rowley and labels such as Fiorucci. The Proenza Schouler line for Target will likely be part of the discounter’s new “Go International” initiative, which, like Hennes & Mauritz’s outings with Karl Lagerfeld and Stella McCartney, features limited-edition collections from established designers. Target, which is said to be in talks with several international designers, is expected to launch Go next month with a collection by Luella Bartley.”

{Read more about Luella’s Target line here. UPDATE: Luella’s line is a go! See here… Thanks Mariana}


{Thanks to Julia for the tip on the WWD article and fiftyRX3 for the tip on Luella’s Target line! Above are looks from the Spring 06 Collections of Proenza Schouler & Luella Bartley – PS in cream, LB in brights}


  1. Wow, this is the future of fashion, when will I be able to afford a Zac Posen? Proenza Schouler is a really good choice, they’re stuff is amazaing.

  2. Alas, the Proenza flack has already said this isn’t happening “as far as she knows.” She could be wrong, but I’m not going to set up a tent in the Target parking lot just yet… Luella’s a definite, though!


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