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jovovich-hawk for target



Lately, the GO International collections have been more exciting in photos then in person. Nonetheless, I do get excited when designers I like are lined up to create a collection for Target. Jovovich-Hawk are the latest (and 10th designers) to create a mass market line for Target to launch in the States March 2nd…here are a few of my favorite preview looks from their collection…

{images via Target press room}


  1. oh … so nice to hear someone else feels the same about the GO collections – I always get all geared up and excited for them in the ads and then I see them in person and think “meh not so much”
    that being said – these do look lovely – we can cross our fingers together!

  2. This is a very cute line. Love the vests! But you’re right, sometimes I get disappointed by the time I get to Target and see the stuff in person. But I’ll keep checking it out.

  3. haha it almost reminds me of Jodie Foster in Taxi Driver! Love the hats.
    I was disappointed when I saw the Erin Fetherston collection in person since everything was falling apart, hopefully this will be better :/

  4. It looks great! I have been waiting for them to release the images. I hope it’s not another disappointment; the pics always look so promising.

  5. FIRST – I love Oh Joy! This blog rocks :}
    Also, there’s a Jovovich-Hawk presale at is AWESOME for presale designer items at super low cost – think “test kitchen” for designer wear.
    Put my email address oshea.kelly (at) gmail (dot) com in the sponsor field when you sign up. It’s not a marketing joke – I signed up from a fashion blog I frequent.
    Either way, check HauteLook out – its a great idea for fashion designers to test their styles and great for us to get a good deal on awesome fashion.

  6. omg!!! i gotta start savin cash here! muuuuuch better than erin fetherston’s “alice in wonderland”collection! finally target got me excited!!

  7. Love this line!! The babydolls seemed too young for me though and I’m 25. My favorite dress is the dotted one. I found the boots the models wearing on ebay!!! Such a find since they are sold out. Another blogger posted them..THANK YOU!!! They are the Steve Madden LATCHH boots in cognac.I think there are some on ebay listed right now!


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