On Monday, February 14th, the new wedding brand BHLDN {pronouced "Beholden", inspired by the Dutch word for "to keep"} from the folks behind Anthropologie will launch to the delight and swoons of brides across the country. I was thrilled to have a chance to see a sneak peek of the new collection yesterday at their Philadelphia headquarters along with a dozen fellow bloggers for a special preview. And today, I'm thrilled to share these photos with you from this wonderful day.
The collection of wedding dresses, party dresses, shoes, jewelry, and accessories is full of amazing details, texture, and hand-crafted perfection. While the Anthropologie customer is certainly an influence, BHLDN is a new, separate brand that stands on its own two feet. Led by a team of amazingly talented designers and creatives, the pieces are an explosion of visual inspiration. Today, I'm starting with Part 1 of my three part sneak peek for you. Here are just a few of my favorite wedding dresses from the new debut collection. Ranging in price point from $1,000-4,000 for the debut season, the limited-edition pieces are meant to make a special day even more festive and fun. And, all dresses have free return shipping…so that you can be sure it's the one.
The collection seriously makes me want to get married all over again…or convince Bob to have a 5 year anniversary party so I can wear one of these amazing frocks! So feast your eyes on all the juicy details. Part 2, coming tomorrow, will be all about the party garb and accessories {for the bridal party or wedding guests or any party really}, followed by Part 3 on Monday with more decor, details, and snaps of us trying everything on. Enjoy! — Joy
{all photos by Oh Joy}
What a great round up! Thanks so much for sharing.
btw – Where in Philly was this? From that one window pic, I’m trying to tell if it’s on Kelly Drive or on the Main Line.
Liz
sigh…these dresses are gorgeous. you have an absolutely lovely blog! i am new via cupcakes and cashmere and i am sooo happy i stopped by! xoxo jcd
http://www.cornflakedreams.com
just absolutely breathtaking! speechless, so gorgeous!
I’m sick with anticipation. I think I’ve been waiting for to see this for over a year now. Cannot. wait.
swoon! absolutely lovely. while i do think it’s odd that anthropologie has named the line “beholden,” which literally means “obligated or indebted to” (is that really something you want to associate with marriage?), these dresses are SERIOUSLY gorgeous. i really want the butterfly-trimmed one i saw on emily’s blog…
Very beautiful, lovely! Love the dresses, those colors and fabrics are gorgeous.
oh my. i dont’ even know on which to comment.
i want them all.
Hi, Joy! I saw your picture on Emily’s site and saw your adorable yellow satin shoes. Where did you get them?
Hey Megan,
Thanks! Sorry, to clarify, the name comes from Beholden, inspired by the Dutch word for to keep!
Best and thanks for visiting!
Joy
Hi Sydney!
The shoes are from BHLDN…one of the shoes they are carrying for the debut collection so stay tuned Monday, they should be on the site then!!
Joy
Hi Liz!
It was near the URBN campus at the Navy Yard in South Philly. They have a BB there which they used for the preview yesterday!
Best,
Joy
Thanks, Joy! You looked adorable and those shoes are fabulous!
These are beautiful! I can’t wait to see more.
Joy,
What a fun experience! I love those shoes with the feathers and petals…I would wear them anytime! I also need to get married again or have an anniversary party!
g and i may have to renew our vows. this is all so stunning.
so lovely!! incredibly swoon-worthy and sooooo romantic 🙂
Joy, that is too cool that you got to both visit your home city and catch an incredible exclusive preview to BHLDN! Totally wishing this line came out before I got married, but that anniversary idea is pretty spectacular. Who doesn’t need a good excuse to rock an exquisite dress? Can’t wait for tomorrow’s post! (p.s. I’m completely swooning over the dresses but that paper installation behind the food table has me in a party-dream-like state)
Love their entire presentation. So lovely and personal. The dresses are just over-the-moon gorgeous. Beyond.
love the collection. it’s too bad i already bought my wedding dress!!
Ali
http://loveandmarriagexo.wordpress.com
I loved your outfit on Cupcakes’ post…sniff. Yellow shoes. I wish I had cute little feet.
amazing – so jealous that you got the sneak peek! your pictures are gorgeous. can’t wait to see the next installment.
damn anthro, they get me every time. i want that grey tiered dress with the orange accents. so perfect.
i think i like the decorations most! the dresses are beautiful, but the decorations divine.
eee so pretty! can’t wait to see the rest of the collection!
must.have.floral.shoes. though I’m wondering what I could do with a glue gun and a milliners supply shop other than burn myself.
must.have.floral.shoes. though I’m wondering what I could do with a glue gun and a milliners supply shop other than burn myself.
must.have.floral.shoes. though I’m wondering what I could do with a glue gun and a milliners supply shop other than burn myself.
must.have.floral.shoes. though I’m wondering what I could do with a glue gun and a milliners supply shop other than burn myself.
must.have.floral.shoes. though I’m wondering what I could do with a glue gun and a milliners supply shop other than burn myself.
must.have.floral.shoes. though I’m wondering what I could do with a glue gun and a milliners supply shop other than burn myself.
must.have.floral.shoes. though I’m wondering what I could do with a glue gun and a milliners supply shop other than burn myself.
must.have.floral.shoes. though I’m wondering what I could do with a glue gun and a milliners supply shop other than burn myself.
i can’t wait to see more! wish i could get married again, but 2 years too late!
This makes me even more excited to be getting married! I can’t wait to start dress shopping!!!
Thank you for the peek! Any news on where the (rare&utterly desired) stores will be? I can’t wait to hear!
Hi Alison,
They couldnt say just yet, but they did say possibly a city down south where a lot of their customers are based and where events, parties, weddings are really important. Hmmmm…..
Best!
Joy
I love their dresses – My biggest concern is how, where and by whom they are made. I’m so glad to see more and more brides concerned about ethical fashion on their wedding day!
Thank you thank you thank you for sharing this! I am one of those that have marked the date of this launch on my calendar and planner…and blckbry calendar!
Can’t wait to see more!
And btw i know you get this all the time, but i heart your blog!
bisousbisous
Oh, I am dying over that gray and orange dress! Thanks for giving us the sneak peek (can’t wait to see the rest!)
love your photos from the event… beautiful….
Everything looks sooo beautiful!! Sounds like it was such a fun day!! It totally makes me want to get married again too! Our 5 year anniv is coming up in a few months…hmmm…
pearlsandgreentea.blogspot.com
There is so much to love about this line and so much inspiration to take away! It truly feels unique.
so jelly you got to go! but they look so amazing!
I saw your picture with Emily and Joanna at the event and your outfit is super cute! I love your yellow color coordination!
-Samantha
Thank you for sharing all the loveliness!! I am so excited to see everything that comes out of BHLDN!!
I love the flower pom pom displays and the dresses! So elegant!
Hopefully the buttons don’t fall off your dress before you walk down the aisle. All my Anthro garb falls apart; buttons pop off while I’m talking, strings unravel, seams rip, and the back of pants get pilly after 2 wears.
this is SOOOO beautiful! Loved all the sneak peeks of BHLDN and wish this was around when I got married!! the aesthetic totally speaks to me. 🙂
Yes I agree. They have a stunning design and collection of wedding dresses.
Oh so THAT’s how you pronounce the brand! I never knew -thanks! I love BHLDN as well and I’m loving your blog! I just came across it today.
-fellow Asian-American blogger,
http://www.FabGabBlog.com