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Business Design Journal

oh joy at target…





Hooray! I'm thrilled to announce a new set of Oh Joy notebooks now available at Target stores! Produced by Chronicle Books, the duo of notebooks has some of my favorite patterns, colors, and copper foil details in these two lined notebooks sold exclusively at 1136 Target stores across the country! โ€” Joy

{photos by Oh Joy}


  1. love these joy! i must have them since the pretty pinwheels are the same as the ones on my wedding invitation (from your line for WPD)… are they not available online, though?

  2. Funny. I was at Target the other day just touching the paper products. I have a thing for journals and planners and little pads of paper. I love them but have told myself I don’t need any more so I just touched them and dream of having them all. The lady in the aisle with me probably thought I was nuts. Now that I see yours…well, I just want to go buy a few.

  3. I haven’t been to a Target in months, but this will send me back. I have a friend that needs one of these very badly. The only down side is I’m probably going to come to the checkout line with a cart full of things I don’t need very badly.
    One question, as you’re taking over the world, do you ever sleep? ๐Ÿ˜‰

  4. Congratulations! these are so pretty. The perfect little pick me up and the thing to hold me over until I can get that beautiful wallpaper of yours!
    xo Trina

  5. Congrats on your growing business! So happy for you! I’ll be picking up some oh joy at tarjay this week!

  6. Joy-
    Congratulations on getting the books in Target. The design is so special and pretty. I also loved the HGTV episode. So charming, and fun to watch.

  7. So exciting and so deserved! I love your blog! Thank you for bringing some beauty and deliciousness into my daily life!

  8. WOW! So exciting. I am sad I did not stop by Target today… next time I am there I will go check out the cute journals. Congratulations!

  9. Congrats…so cute! May I ask where you found those bronze colored tabs/clips with numbers sitting below the notebooks in the first photo?

  10. Hi Victoria,
    Sorry, theyre in stores only. I know some have sold out in stores and not all stores have them. Unfortunately, I dont know exactly which ones carry them but next time you are there, you can always ask so you can see if they will have them back in stock!
    Thanks for looking!!

  11. When home for Easter so I went to a different Target and finally found one notebook! I was so excited… Really great work Joy!

  12. Totally in mad love with your wallpaper, notebooks and invitations Joy! Rec’d my samples from Hygge & West etc.. We will have to get your Diva Divine products into our shoppes here in Canada, starting with Toronto first of course– ๐Ÿ˜‰ Will see what our newly opened Target store is up to here since you highlight them as primary carriers. All my kids are crazy about your patterns and want to design something…! Thanks so much Joy!


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