For the Part 2 peek behind my upcoming Oh Joy for Target collection, I wanted to share a little about my inspiration for the line and show you some of the party pieces up close and personal! We shot this video in a big studio and brought in real grass and a giant hedge to bring the garden party indoors.
The whole Target production team had a blast throwing confetti in my face and getting to play with the pieces afterwards. Check out the finished video below to hear about my inspiration behind the products and Ruby's reaction to seeing the party pieces for the first time…
P.S. You can see more images from the collection launching March 16th here and Part 1 of my behind-the-scenes peek right here…
{Photos by Casey Brodley for Oh Joy.}
Love it! It makes me look forward to spring so much!
Thanks for sharing and greetings from Europe,
Bambi
http://lasagnolove.blogspot.de/
Love it! It makes me look forward to spring so much!
Thanks for sharing and greetings from Europe,
Bambi
http://lasagnolove.blogspot.de/
Love it! It makes me look forward to spring so much!
Thanks for sharing and greetings from Europe,
Bambi
http://lasagnolove.blogspot.de/
Love it! It makes me look forward to spring so much!
Thanks for sharing and greetings from Europe,
Bambi
http://lasagnolove.blogspot.de/
Love it! It makes me look forward to spring so much!
Thanks for sharing and greetings from Europe,
Bambi
http://lasagnolove.blogspot.de/
Love it! It makes me look forward to spring so much!
Thanks for sharing and greetings from Europe,
Bambi
http://lasagnolove.blogspot.de/
Love it! It makes me look forward to spring so much!
Thanks for sharing and greetings from Europe,
Bambi
http://lasagnolove.blogspot.de/
Love it! It makes me look forward to spring so much!
Thanks for sharing and greetings from Europe,
Bambi
http://lasagnolove.blogspot.de/
Love it! It makes me look forward to spring so much!
Thanks for sharing and greetings from Europe,
Bambi
http://lasagnolove.blogspot.de/
Love it! It makes me look forward to spring so much!
Thanks for sharing and greetings from Europe,
Bambi
http://lasagnolove.blogspot.de/
I can’t deal. The scalloped edges, the polka dots and gold and sherberty colors… Too perfect!
What a fun video. Congrats! I love that the inspiration for the collection came from a 1st birthday party. She’ll love knowing that one day!
How cute. Cannot wait for this! Big congrats.
I love the behind scenes shots! Can’t wait to see the collection at my local Target!
So pretty! I love the hanging floral garlands.
https://www.etsy.com/shop/CelebrateColours
i think i need to have a party just to use all these bonkers awesome supplies!
http://semiweeklyeats.blogspot.com/2014/02/taking-stock-2.html
Seriously so fun and cute! Congratulations Joy!!!
Erin
http://www.francoisetmoi.com
This is seriously fantastic! Thanks for making our lives SO MUCH EASIER, Joy! 🙂 I totally see myself getting these for my kid’s next party.
so cute!!
So fun! I still can’t get enough of the colors!
Love it, very cute! (Ps, does your site look different? Or my ipad is weird….)
Thanks! And we just switched over to a new design tonight! Still working out some kinks, but yes, its on purpose.
Joy
wow! I love your work! Everything is so beautiful and seems so funny! 🙂
mariquitina
xoxo
love the new blog look. it’s so clean and fun!
Big time fun! Garlands are so underused. All those colors really bring a smile to my face.
I am looking forward to purchasing your line! However, the Target ad says that it will be available in certain stores and online. Is there a way for me to know the specific stores/states where we can physically make our purchase? Thank you!
Hi RC,
It will be available in all stores and online starting March 16th!
Joy
I love the colours, the range is so much fun. Do you know if Target will have the range internationally? I would love to buy it in Australia!
Your products make me SOOOO happy!!! Love the colors. Can’t wait to buy them at Target. I love what you said about the feel of a handcrafted party but not always having the time to do everything from scratch…couldn’t agree more! Kudos to you 🙂 nikki from http://www.flairytales.com
hi joy!
i had to share this photo set with you… your party hats are featured in the last photo. of course it may be likely that you know the photographer, as she is LA-based too!
http://www.demilked.com/zoey-jasper-rescue-dog-baby-portraits-grace-chon/