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oh joy for target / behind-the-scenes, part 2…

Oh Joy for Target / Coming March 16th!

Oh Joy for Target / Coming March 16th!

For the Part 2 peek behind my upcoming Oh Joy for Target collection, I wanted to share a little about my inspiration for the line and show you some of the party pieces up close and personal! We shot this video in a big studio and brought in real grass and a giant hedge to bring the garden party indoors.

Oh Joy for Target / Coming March 16th!

Oh Joy for Target / Coming March 16th!

Oh Joy for Target / Coming March 16th!

The whole Target production team had a blast throwing confetti in my face and getting to play with the pieces afterwards. Check out the finished video below to hear about my inspiration behind the products and Ruby's reaction to seeing the party pieces for the first time…

P.S. You can see more images from the collection launching March 16th here and Part 1 of my behind-the-scenes peek right here


{Photos by Casey Brodley for Oh Joy.}


  1. What a fun video. Congrats! I love that the inspiration for the collection came from a 1st birthday party. She’ll love knowing that one day!

  2. I am looking forward to purchasing your line! However, the Target ad says that it will be available in certain stores and online. Is there a way for me to know the specific stores/states where we can physically make our purchase? Thank you!

  3. I love the colours, the range is so much fun. Do you know if Target will have the range internationally? I would love to buy it in Australia!

  4. Your products make me SOOOO happy!!! Love the colors. Can’t wait to buy them at Target. I love what you said about the feel of a handcrafted party but not always having the time to do everything from scratch…couldn’t agree more! Kudos to you 🙂 nikki from


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