I'm excited to give you a peek at the new Oh Joy for Target summer collection coming out in less than two weeks! Here's a little video we put together to get you excited for all the fun picnic party pieces coming soon. The collection will be online in all Target stores in the US and Canada on Sunday, May 25th for six weeks only.
P.S. You can follow along here to see more peeks leading up to launch! And, to make room for the summer collection, the remaining items left in the spring collection are now on sale!
{Video by the amazing paper artist Chloé Fleury}
Cutest papercut animation EVER !! Great work! Can’t wait to see the new colorful summer products you designed 🙂
Beautifully done! so creative and joyful 😉
Gorgeous design.
That is super cute! I love the paper designs and animation.
congratulations! i can’t wait to see the collection when it comes out 🙂
What a super cute video!!!
Adorable video, and I love the fresh spring colors!
Everything you do is darling! I went to target when your line was first released and it was practically sold out! I am not ashamed to admit I bought pretty much everything left on the shelf. Thank you for sharing your wonderful creativity and talented eye for good design with the rest of us!
wow! can’t wait to shop the collection!
xox
chloe
http://popcosmo.com
what a great little animation! i’ve never seen stop motion with paper done in such a 3D way. can’t wait for the new collection to come out. 😀
Joy, this commercial is amazing!! Just so adorable and fun!
Incredibly fabulous!! I so LOVE everything about this!!
Can’t wait to see it!
http://www.polkadotdiary.com
Adorable Joy! I can’t wait to go buy it all… though, I secretly wish I could buy the paper dolls too!
So adorable! Can’t wait! You are stinking creative. Love it.
Allison over at Allison’s Eye
seriously i love this!! and I snagged up the rest of the spring collection from my local target!!! yei!!
I’m blown away by that paper artist, and how lucky you are to be her muse for this! Congrats on the collection. I love how colorful it is.
just THE cutest!!!
Wow! Congratulations!!
yalayalaa.etsy.com
SO lovely, I can’t stand it. Love Chloe’s work & can’t wait to see more Oh Joy at Target!
gorgeous! this video made me so happy! it’s so bright and cheerful and it’s made from paper!!! can’t wait to see the items in target.
Wonderful work of Chloe Fleury!
Impatient to see your summer collection …
so cute, Joy! love all the spring stuff you did for Target… had to buy 8 of the plastic goblets to add some pop to my kitchen/entertaining! cannot wait to see the summer stuff!
very very cute video 🙂
Is Emily henderson the one on the polka dot blouse.?? I would love to see a clothing line with your name, but for adults. I can not image how fun it would be. Xoxo
Loved that video so much! Can’t wait to snatch up a few items from the collection for my apartment! Eep! xoxo
Hi Katia!
Ha, they are supposed to be my friends so I suppose that one could be Emily! ;P
And thank you…Id love to make some clothes one day 😉
Joy
This is so cute! If only we could get your designs over here in France 🙂
I just love this video so much. I had been looking forward to it since you showed us that little snippet.
I absolutely love the little feet as they walked. I think I have to watch it again.
Did Chloe produce the little video as well?
I love this little video! So awesome! What an incredible artist (both the one who made his video and you!) I can’t wait to see the new line!
xoxo
Taylor
Oh jeez – this video is INCREDIBLE!!!! Just beautiful! Looking forward to seeing the collection in stores – and I’m very happy that it’ll be in Canada!
Such a cute video! love the color scheme, can’t wait to see more!
x Lily
http://whilemyboyfriendsaway.blogspot.com/
This is insanely awesome and adorable!! Your work never ceases to amaze me!
Cute animation! I look forward to the new collection. 🙂
Thank you!
She works with an editor to film and edit the videos!
Joy
This looks absolutely adorable (and I am loving the Summer picnic theme!)
I loved your first collection and am overly excited about this one to come! I will be at target at 8am next Sunday!!
Adorable – as always!