I'm excited to share a peek at the newest addition to the Oh Joy for Target line…baby clothes! We'll have over 50 different sets of easily wearable, washable, mix-and-match pieces for all babies (girl, boy, and gender neutral) sized from 0-24 months. We’ve designed the collection so you can mix and match the entire collection, making dressing your babe super easy and fun. If a top gets dirty, swap it out for a different style or print from the collection and continue on with your day. The pieces will launch this Sunday, March 6th (online at Target.com only).
Watch our fun video below to see more of the collection!
Also, stay tuned tomorrow morning at 10am PST for a special Periscope where I will show you every single piece from the collection LIVE on Periscope. You can ask me questions and see all details up close before the baby clothing launches online. So if you're not yet on Periscope, sign up and follow me @ohjoy so you can be alerted to the live broadcast and watch it in real time (or within 24 hours while the broadcast is still up)!
{Photos by Casey Brodley, video by Jenner Brown, flats by Julia Wester and Jessica Hong. All clothes shown are Oh Joy for Target. Shoes on Coco by Zuzii and Freshly Picked.}
These fabrics and colours are so cute! What an exciting and vibrant children’s range. Love them so much!!
Emma Jayne x
http://www.emmajayne-designs.co.uk
oh my goodness! i cant wait to get my hands on some of these my friend!
Super adorable Joy. Congrats. I am glad i have a baby who I can dress up in such cute clothes 🙂 Can’t wait to get some!
Oh the cuteness!!! I just love the flamingos!! =)
These outfits are so cute! I need to go shopping today!
Paige
http://thehappyflammily.com
That’s so ingenious! You should expand into toddler sizes. That way, Ruby can pick whatever she wants to wear in the mornings with you knowing that the colors won’t clash 😉
congrats on expanding with more stuff for target! this is so great 🙂
hammyta.wordpress.com
Little kid clothes are just so so so adorable!!
Erin | http://www.erinelizabethmiller.com
I may not have kids, but I do have friends and family members that are expecting-so this will come in handy! I love your stuff!
Allison http://allisons-eye.com/
Awesome! Can’t wait to get some!
Thank you, thank you, thank you for making neutral apparel as well. My husband and I are currently trying for our first and we’re getting excited by certain specific pieces and brands that we know are worth it (especially when we see they go on sale). It’s easier to do this haul with neutral-colored items since we don’t know the gender yet.
she is the cutest little model
Yay! So glad and congrats!!
Joy
Is it being released 12am pst? I keep refreshing and I’m getting nothin! :/
Yes PST!
Joy
It’s up now!
Joy
Cannot wait to spoil my niece with pieces from your collection! Great job!
CONGRATS! It all turned out so beautifully.
Thank you!!
Joy
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I really like your blog, is really cool. i’m really impressed.
Is this still online only? OR now in stores? Thanks!
Hi Jess!
Still online only for this current collection. Our collection for next year will have in-store presence.
Thanks!
Joy
Super cute collection. Congracts!