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oh joy for target baby apparel!

Oh Joy for Target Baby Apparel

Oh Joy for Target Baby Apparel


I'm excited to share a peek at the newest addition to the Oh Joy for Target line…baby clothes! We'll have over 50 different sets of easily wearable, washable, mix-and-match pieces for all babies (girl, boy, and gender neutral) sized from 0-24 months. We’ve designed the collection so you can mix and match the entire collection, making dressing your babe super easy and fun. If a top gets dirty, swap it out for a different style or print from the collection and continue on with your day. The pieces will launch this Sunday, March 6th (online at only).

Watch our fun video below to see more of the collection!

Also, stay tuned tomorrow morning at 10am PST for a special Periscope where I will show you every single piece from the collection LIVE on Periscope. You can ask me questions and see all details up close before the baby clothing launches online. So if you're not yet on Periscope, sign up and follow me @ohjoy so you can be alerted to the live broadcast and watch it in real time (or within 24 hours while the broadcast is still up)!

{Photos by Casey Brodley, video by Jenner Brown, flats by Julia Wester and Jessica Hong. All clothes shown are Oh Joy for Target. Shoes on Coco by Zuzii and Freshly Picked.} 


  1. That’s so ingenious! You should expand into toddler sizes. That way, Ruby can pick whatever she wants to wear in the mornings with you knowing that the colors won’t clash 😉

  2. Thank you, thank you, thank you for making neutral apparel as well. My husband and I are currently trying for our first and we’re getting excited by certain specific pieces and brands that we know are worth it (especially when we see they go on sale). It’s easier to do this haul with neutral-colored items since we don’t know the gender yet.

  3. Buy Baby clothes, party dresses, tutu collection, new born baby clothes at reasonable prices that are significantly cheaper than retail prices. Shop online for wide range of high quality baby clothes like baby clothes for boys and girl, party wear dresses, new born baby clothes and accessories and more.
    Feel free to contact us at +919810519558

  4. Hi Jess!
    Still online only for this current collection. Our collection for next year will have in-store presence.


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