As a long-time cat lady, I couldn't be more excited to give you all a peek at our newest product launch…Oh Joy cat litter! I've been a cat owner since I moved into my first adult apartment in 2001 and despite the furry snuggles and companionship, scooping cat litter has always been my least favorite thing to do. I've spent the last 15 years trying to figure out how to make the whole experience better and more fun. So we worked with leading litter scientists to develop a formula of cat litter that not only clumps like no other but also adds just a little bit of joy to the sometimes not-so-fun task, and I'm so thrilled that it's finally here!
Oh Joy cat litter comes in three different combinations so you can match your litter to your decor or to the personality of your cat. This one is called "Everyday is a Paw-ty" for those cats who just revel in life and includes biodegradable and clumping confetti mixed with our signature fuchsia litter.
As a special bonus for those who purchase our new litter early, we're also including these special commemorative golden nuggets. They even come with their very own mini party hat!
We hope you're as excited as we are about our newest addition to the Oh Joy line of products. To purchase the Oh Joy cat litter collection, click here!
{Photos by Casey Brodley, styling by Julia Wester and Jessica Hong. Rug by Lorena Canals, wallpaper by Chasing Paper, storage bin by Pehr.}
This is a joke, but I would TOTALLY buy it 🙂
You always have the BEST April Fool’s posts! The eating soil one from a few years ago is still my favorite.
Nice ! You almost fooled me !
Totally duped! AND this is my first time visiting the site! I actually believed and was shocked you were giving away those gold ‘nuggets’! Ewww! Enjoy your April Fool’s Day.
OMG I was so excited for this! Brilliant and I even wanted a golden nugget, hahahahaha
This is directly a pity it’s a joke 🙂
xx from Bavaria/Germany, Rena
http://www.dressedwithsoul.com
amazing april fools post (as always!) those golden nuggets are the best 🙂
Omigosh !!!!! You totally had me even though I thought the gold nugget was kind of off. Puhahahahahaha
Bravo joy bravo ??
You got me!
haha you totally got me! i was thinking – “oh my sister (who is a big cat lady) might like this!”
totes fell for it haha
Aprils fool
I REALLY wish this wasn’t a joke. Please make an Oh Joy for Target pet line! My cat and I would thank you.
Hahaha this is funny, although after reading A Beautiful Mess’ post today, I totally knew it was an April Fools 😉
Paige
http://thehappyflammily.com
Ha, cat litter glitter…that should be the name of your product ;).
Oh, yes! It is perfec. Great April Joke.
with ♥ by Masha | BRIGHT QUIETNESS
The gold poo was the best touch to this! LOL – so good! Lucy the Cat would be MOST appreciative of this product. Her litter is definitely not fabulous enough for her personality.
http://danielleandco.com/blog/2016/amazon-pendant-light-roundup
OMG. Totally got me. I’m like, “Why Joy, Why?” 🙂
I totally believed this! I even believed “So we worked with leading litter scientists” – what a fool I am! Ha ha ha. I even missed the fact that the cats were photos (I thought they were real).
I actually think this pink litter with the confetti is really fun and pretty. I would buy it.
kkkkk! good one!!! you got me!
LOL!! Though strange, I thought this was a brilliant yet totally out there idea and was really going for it… until I saw the golden nuggets.
Joy! I was really excited for this…please make it!!!
Brilliant prank!! Funny, stylish and creative. It certainly would make the litter box patrol much more bearable. Great idea, thanks!
HaHaHa, You Got Me!
I totally thought this was real! The golden nugget at the end was like, “Huh? Is this Joy Cho?” But I totally fell for it. Love the FunFetti litter.
Haha! Good one. People are going to actually want to buy it, though!
But I want the confetti cat litter! ???
another great april fool’s day! p.s. love chasing paper’s shop! thanks for the introduction.
I had this puzzled look on my face like what in the world, no she didn’t. cool idea though lol
I’m so upset now!
Joy, this is beyond brilliant. I wish you a TON of success with this genius product 🙂 xoxo
too funny!!
Shruthi
http://nyambura.co
Happy April Fool’s!
Shruthi
http://nyambura.co
hahahaha amazing! You completely had me! Happy April Fools!
OMG too funny for 1st April:-)
Lol! Love that golden nugget!
This is a good one! Although, after some thought – I think I would love it if Oh Joy had pet products! haha
Rachel
http://rachelinflight.com
so good…and the golden nugget, HA! seriously very curious how that was achieved (and maybe I shouldn’t ask), lol…it looks very authentic.
haha! it was made with fimo 😉
joy
This is too cute!! I totally fell for it too haha, hopefully one day this won’t be a joke?! Haha 🙂