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oh joy for cats!

Oh Joy Cat Litter

Oh Joy Cat Litter

As a long-time cat lady, I couldn't be more excited to give you all a peek at our newest product launch…Oh Joy cat litter! I've been a cat owner since I moved into my first adult apartment in 2001 and despite the furry snuggles and companionship, scooping cat litter has always been my least favorite thing to do. I've spent the last 15 years trying to figure out how to make the whole experience better and more fun. So we worked with leading litter scientists to develop a formula of cat litter that not only clumps like no other but also adds just a little bit of joy to the sometimes not-so-fun task, and I'm so thrilled that it's finally here!

Oh Joy Cat Litter

Oh Joy cat litter comes in three different combinations so you can match your litter to your decor or to the personality of your cat. This one is called "Everyday is a Paw-ty" for those cats who just revel in life and includes biodegradable and clumping confetti mixed with our signature fuchsia litter. 

Oh Joy Cat Litter

As a special bonus for those who purchase our new litter early, we're also including these special commemorative golden nuggets. They even come with their very own mini party hat!

We hope you're as excited as we are about our newest addition to the Oh Joy line of products. To purchase the Oh Joy cat litter collection, click here!

{Photos by Casey Brodley, styling by Julia Wester and Jessica Hong. Rug by Lorena Canalswallpaper by Chasing Paper, storage bin by Pehr.}

40 comments

  1. Totally duped! AND this is my first time visiting the site! I actually believed and was shocked you were giving away those gold ‘nuggets’! Ewww! Enjoy your April Fool’s Day.

  2. Omigosh !!!!! You totally had me even though I thought the gold nugget was kind of off. Puhahahahahaha
    Bravo joy bravo ??

  3. I totally believed this! I even believed “So we worked with leading litter scientists” – what a fool I am! Ha ha ha. I even missed the fact that the cats were photos (I thought they were real).
    I actually think this pink litter with the confetti is really fun and pretty. I would buy it.

  4. LOL!! Though strange, I thought this was a brilliant yet totally out there idea and was really going for it… until I saw the golden nuggets.

  5. HaHaHa, You Got Me!
    I totally thought this was real! The golden nugget at the end was like, “Huh? Is this Joy Cho?” But I totally fell for it. Love the FunFetti litter.

  6. Joy, this is beyond brilliant. I wish you a TON of success with this genius product 🙂 xoxo

  7. This is too cute!! I totally fell for it too haha, hopefully one day this won’t be a joke?! Haha 🙂

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