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Cool Designer: Geren Ford


I’m loving the bold colors and feminine simplicity of Geren Ford’s pieces. Based in LA, Geren Lockhart launched her clothing line after twelve years in advertising. I love Geren’s inspiration and motivation…each item is designed with the thought that it’ll be one of those items you find in your hamper every week…a piece you love so much you wear it often and throw it in your suitcase everytime you take a trip.


{Find the Geren Ford collection at Standard and other shops across the globe.}


  1. I love the colours and shapes. plus, something you want to wear again and again and not leave for a trip without. priceless.


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