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happy friday + my blog, inc. book trailer

You may have seen the debut of my new book trailer on Design*Sponge yesterday, but I’m excited to share the trailer for Blog, Inc. with you guys here too!

When brainstorming ideas for this trailer, I knew I wanted to do something fun, like my last one, but in a completely different medium—and I wondered how I could show a day in my life in a new way. So I worked with the amazing paper cut illustrator Chloé Fleury to create scenes that are inspired by my daily life and topics I love blogging about, with the hope that they’ll spark a little inspiration for you guys, too. I hope you enjoy what we came up with! Have a great weekend, everyone!

ps. Thanks so much to everyone who came out to the book party in SF last night! I’ll see you next Thursday, New York!

{Special thanks to Chloé Fleury for her amazing work and to Frances England for the music!} 


  1. Great video! Was so great to meet you last night! I’m glad you posted the video as I walked in super late and missed it.

  2. hi joy! your video made me smile from ear to ear. i continue to be amazed and inspired by you every day. my baby boy beckett just turned 1 today (not sure if you remember my few posts about our babes) and i am so happy to report i started my own little company this year, mr. & mrs. smith styling, to follow my passion while raising my boy. i know that reading your blog has been instrumental. i have your book on my nightstand now and cherish it as my guide to developing my blog and website. thank you for everything you continue to do. and i imagine a happy birthday will be in order real soon for your ruby.

  3. Wow such a creative & cute trailer! Very nice and totally inspiring. I ordered your book online (I live in Belgium)and I can’t wait to read all of your advice.

  4. Super cute! I am so jealous of my SF friends who were able to make it to your book party! I hope you make a stop in Philadelphia one day (pretty please)!!

  5. So adorable Joy! Says so much with so few words. Congratulations on your new (second!) book. I am inspired. 🙂

  6. THANK YOU for writing your book! It arrived in my mailbox yesterday and I have already devoured half of it! I, too, began a blog “just for me” but recently have taken on a much larger audience and am racing to keep up! Your book has so many wonderful ideas and resources, and is reinforcing the things I already thought I knew but needed the push to move ahead with. The perfect tool for where I am at right now – THANK YOU for your wonderful voice, expertise, and guidance!

  7. i am so excited! i pre-ordered it a loooong time ago and finally yesterday i got a message that it’s on it0s way!!! so i’m excited to start reading it… and it’s so wierd that it’ll get here exactly a week after i started my new blog!


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