One of my favorite parts of developing my upcoming Oh Joy for Target collection was having a chance to work with so many creative people to produce amazing scenes and photos for the in-store marketing and packaging. Because I always love seeing what really goes on behind the camera, I thought I'd share a little behind-the-scenes from one of our shoots from last fall. This is when we created the environmental shots in my announcement post and that you'll also see in Target stores when the collection hits shelves next month.
Over the course of a week last fall, a team of creatives—prop stylists, food stylists, photographers, producers, and art directors—came together to tell a story with the products I designed. They helped me show customers the beautiful parties and moments you can create with the collection.
Packages were wrapped, pretty foods were made, lots of props were styled, and a vision came together. Also, two-year-olds come in handy on set when they know there is a party to be had. It was especially fun having Ruby visit because this was soon after her 2nd birthday party, and she kept thinking the "party" was for her.
All these amazing people came together to create images that look like this…
{Behind-the-scenes photos by Oh Joy. FInal image lifestyle photograhy by Thuss+Farrell and styling by Dane Holweger.}
Joy, this must’ve been such a surreal day for you! You’re such an inspiration for a designer/blogger like myself. I can’t wait to see the rest of the seasons roll out this year.
i’m so excited to see your products on my weekly target runs with my son, atticus!
http://semiweeklyeats.blogspot.com/2014/02/worrywart.html
Oh that’s adorable that Ruby thought the party was for her!! Congrats on the Target collection – can’t wait to see it myself!
inspirational! what a beautiful final shot, joy!
Love seeing and learning about the behind-the-scene process. Thanks for sharing, joy!
I am so excited for you, and this line! Looks like you had an awesome time bringing your vision to life for the camera.
What a fun experience! It was lovely to see some of the background / behind the scenes 🙂
xo
Christa
http://www.gardeniasandmint.wordpress.com
so cute! i can’t wait to see more!! xox
so excited – can’t wait for the roll out!
Very cool, looks like an awesome project to work on. Curious to see the complete shoot! 🙂
Lovely!
That looks like so much fun! http://www.MatureMakeupMaven.com
Congrats on the collaboration! Can I ask, what happens to the props and food afterwards? Does it get thrown away or stored or eaten? 🙂
so fun!! I can’t wait to see all these goodies on shelves. Olive’s bday party is 3/16… the question is, do I risk going to my Target that a.m. to buy the party goods?? lol
Hi Stephanie,
For props, they are a mix of the stylists own inventory, some of my personal pieces, and the larger furniture pieces are usually rentals.
If anything is disposable, sometimes they are saved or given away. If theyre unusable, they are tossed.
For food, it depends on how long its been sitting out. If its still edible, it definitely gets eaten! 😉
Joy
Thanks! I’ve always been curious. Can’t wait to see them at Target!
First congratulations – this line looks incredible and it’s on my calendar to show up upon store opening on 3/16.
Where did you get that adorable picnic basket and blanket that Ruby is opening? Is that part of the line or a prop?
It looks beautiful! Congrats!
Hi Alexandra,
Thank you! The basket and picnic mat are actually part of the summer collection coming in May, so stay tuned… 😉
Joy
Typepad HTML Email
WHAT???????!!!!! Oh my word my mind just exploded.
Alexandra Tuel
themarketingarm | ideas. emotion. engagement.
Phone: 214.259.3292 Cell:817.896.8717
From: Oh Joy [mailto:[email protected]]
Sent: Thursday, February 20, 2014 1:50 PM
To: [email protected]
Cc: Alexandra Tuel
Subject: Re: Typepad: [Oh Joy!] Alexandra submitted a comment on behind-the-scenes of a target photo shoot / part 1…
Hi Alexandra,
Thank you! The basket and picnic mat are actually part of the summer collection coming in May, so stay tuned… 😉
Joy
Beautiful! I love seeing the behind the scenes of such creative projects. I can’t wait for your collection. 🙂
Looks like a fun experience! Love what you and they did!
Can’t wait till spring and for all the snow to melt so I can throw a garden party using your awesome collections! I’m so inspired. 🙂 Congrats!
Love seeing the behind the scenes on a shoot and just what all that would entail! Thank you for the post!
And can’t wait to see your products in Target!
I’m looking for a way to string my Oh Joy! String Lights. I see in your photos there are some kind of metal posts with legs. Where can I find something like that? Thanks!
Hi!
Those are actually light stands because that was a behind-the-scenes of a photo shoot. But for real life, if you dont have a wall, fence, or awning to attach them to, you can get free-standing wooden poles (like broom sticks) at Home Depot or one of those stores to stick in the ground and use.
Best!
Joy