You guys…there's a secret project I've been working on since last year that I can finally reveal to you! I have an entertaining and party collection for Target coming out next month—March 16th to be exact. It has been a dream of mine to have Oh Joy product in Target stores, and I am kicking myself that dream is coming true.
There will be four Oh Joy for Target collections this year—Spring, Summer, Fall and Holiday—each in stores for six weeks only. All of the collections have a ton of color, shots of gold (my favorite neutral), and allow you to mix and match patterns easily. I designed what I would want to use for a party and what I'd need to make it look super special and fun without having to spend the time making decorations from scratch. The first collection for spring is inspired by a garden party and all of the items you can use to create, decorate, serve food, and entertain easily, beautifully, whimsically. It includes paper plates, paper napkins, paper cups, melamine cups and trays, party hats and horns, balloons, wall decals and decor, serve ware, and more…
This project has been amazing to work on, and I'll be sure share more about the process over the course of this year. We'll be revealing more photos, videos, behind-the-scenes peeks, the launch party, and of course the other collections as it gets closer!
Mark your calendars for March 16th for my spring Oh Joy for Garden Party collection! You can see more images from the collection right here on Pinterest. Also, check out this super cute video below about the pinner collaboration with my fellow designers/bloggers/pinners, Poppytalk (coming in June) and Wit & Delight (coming in September) that I'm thrilled to be a part of…
{Product and pattern designs by Oh Joy for Target. Lifestyle photograhy by Thuss+Farrell and styling by Dane Holweger.}
This is so rad. I love that brands are finally understanding who the real tastemakers are! Congrats on all of your hard work, can’t wait to see it in person.
That is such great news! Congratulations!
How exciting! Congratulations, I’m sure it’s going to be utterly fabulous.
Can’t wait to see the collections. x x x
Wow! What a great collaboration!
How wonderful! Congrats and I can’t wait to check it out in stores!
This is not big news! This is HUGE! Gigantic, enormous news! Congratulations! I can’t wait to pick up a few pieces in March!
What! This is AWESOME! I hope you get to expand – dining ware, baby clothes, office supplies, it would be awesome!
My jaw literally dropped! This is great news. Congrats, Joy! This collection is beautiful!
-S
http://www.thesassylife.com
This is simply amazing! Congratulations to both you, your team, and us for being able to buy your gorgeous items! 🙂
Oh wow! Congrats! That’s so fantastic!
That’s so awesome!! Can’t wait to see it in stores!
Congratulations! Absolutely loving the color combinations! Looking forward to reading about the process throughout the year 🙂
How do you feel about partnering with them after they copied your flower design 🙁 ?
Congratulations!
That video is adorable and I can’t wait to see this collaboration as well as the others!
Do you know if the items will be available in Canada as well?
I saw this first on Target’s pinterest this morning and thought it looked like your style – turns out it was! Congrats and thanks for creating such beautiful things!
SO fun. I love this!
congratulations! you deserve it!
proud of you JB!!! finally you can share your big secret. yay!! love you.
Amaaaazing! I can’t wait for this to be in the stores! Congratulations!
OH JOY {no pun intended}, this is so so so fantastic!
a huge and well-deserved congratulations to you 🙂 can’t wait to buy up the entire line!
Molly {Dreams in HD}
http://www.dreamsinhd.blogspot.com
yay – so exciting! love your collection! can’t wait to see more!!!!
congratulations!!!!
Um HELLO! That is HUUUUUUGE! Congrats lady! Pelvic thrusts of merriment! Perfect timing, too! It’s party season in the Arana household. BOOM!
Amazing! !! I neeeeed that green cake stand!
Congratulations Joy & Oh Joy team! The decorations look beautiful. Nice job and can’t wait to see it in stores!
Wow…congrats..can’t wait to see the first collection.
http://vodkaandarose.blogspot.co.uk
Congrats Joy! This is wonderful news! I can’t wait to see everything in stores!
absolutely LOVE this! cannot wait! congrats ! this is so exciting! xx
Awesome! I want to buy everything! This is such a genius idea since there are so many people (like myself) who love this cute pinterest-y stuff but don’t have a single crafty bone in our body.
Congrats! This is amazing. Excited to see everything in stores!
Congratulations! These are all going to be so wonderful, I can’t wait!
xo
Christa
http://www.gardeniasandmint.wordpress.com
Aaahhh! Right on time for my little one’s 4th birthday in a few months. Congrats!
Wow! This is big news indeed – congratulations!
Congratulations!! I wish we had Target over here in the UK, we don’t really have anything similar and i’m always seeing some bargain buys from other bloggers from there. xx
Congratulations! I can’t wait to take a look at the collection in March.
Wooot! (insert horn toot here) terrific news and terrific fun! Can’t wait to see the collection, Joy!
Thank you friend! Love you!
Hi Christine,
Yes in Target Canada too! 😉
Joy
Congrats Joy!! This is so exciting! I love Target and cannot wait to see your stuff in the stores next month! 🙂
Yay! Cant wait to see yours!
xo!
SOOO Happy for you! Your collection is so fun and creative. Can’t wait for your collection to hit stores so I can start party planning!!
This is so amazing! I am beyond excited for you and this collab! All of the images look beautiful and so colorful and AWESOME. I cannot wait to see it in stores. Congrats on turning this dream into an awesome reality!
No way! What an accomplishment!!! Super congrats to you and the others involved. Can’t wait to see all the products AND to grab some for myself. Just in time for my daughter’s 2nd birthday in April 🙂 Woohoo! -Misty
Yayyy! This colour scheme is exactly what my daughter wants for her summer party, so I’ll make sure to buy in advance! Congratulations.
This is awesome, congrats! I can’t wait to see it – everything you do is so pretty 🙂
Mazel Tov!! This is sooo exciting!! xo
AMAZING! You’re my hero! Can’t wait to celebrate soon xx!
Congratulations! How wonderful, I can not wait to check out your line in store.
That’s such wonderful news! Hopefully it won’t all sell out on the very first day so I have a chance to get some of your pieces. 🙂 Congratulations!
Congratulations! This is so exciting. Can’t wait to see the collection in Target 🙂
how exciting!!! can’t wait to see the stuff.
YES! So so so happy this is coming to Target Canada as well!!
Hooray, I can’t wait. Congrats Oh Joy team!
That’s so awesome! I can’t wait to see it in stores. Congratulations!
WOW Congratulations Joy!! Adorable stuff you’ve got there…..Can’t wait to check them out for my little boy’s upcoming 3rd birthday celebration!!
xo
Uh oh.. this is going to be dangerous!! Two of my favorite things combined! Can’t wait to see more!
Fabulous! This first collection is coming up right after my daughter’s first birthday party, but I will be stocking up for future parties! Congrats!
Congrats, Joy! What a pleasure it’s been to watch how all your hustle and integrity has continued to pay off and expand your universe over the last few years, in business and in life. So deserved!
How fabulous and delightful your collection is! Good for you and I can hardly wait to go to Target on March 16th. Yahoo!!!
Congratulations to you!
Congratulations! How exciting! They look terrific, will they be available in Australia?
Congrats, Joy! Can’t wait to check them out in person at the store. So many cheerful color combinations. Would be great for my friends’ birthday parties for their kids!
Thank you SO much!
xo,
Joy
Thanks Nikki! It will be in US and Canada stores only.
Joy
Oh, Joy! Congratulations 🙂 I’ll just have to throw a party that requires these decorations. This sneak peek is adorable, by the way.
Wonderful and amazing news, Joy! Congratulations! I love that you are spreading JOY all over and helping people include whimsy and fun in their daily lives!
Hi Joy!
WOW, huge congrats! 😀 Will they be available at all Target stores, or just select ones?
The DAY before my birthday. Happy birthday to me!
A huge congratulations Joy – this looks amazing!
Ronnie xo
ahhh this is awesome!! is it weird to already think, omg all the targets around me better not sell out before i get there! 🙂
congratulations, joy, this is crazy amazing! you are a constant source of inspiration in everything you do. sending love from san diego!
Congratulations!! This is so exciting! I am a huge fan of oh joy and target and will be sure to pick up some goodies!
Hi Lian!
ALL stores! Yay! 😉
Thank you!
Joy
Congratulations, Joy! Can’t wait to see everything in store!
Congratulations! How amazing. You collection will be one that I HAVE to shop for! The spring colors are SO adorable!
Thats fantastic Joy – wonderful news! I wonder if they’ll make it to Target in Australia!?
Oh my goodness, congratulations, Joy! That is so exciting and it’s going to be so cool to go to Target and see one of my creative inspirations with her own line. Seriously, you’re even more of a celeb now! 🙂 Congrats again!
Congratulations, Joy! That’s huge. Well done.
Congratulations! So nice to see your dreams come true. We have a brand new Target opening 5 mins from my home around that date plus it’s my birthday and now I get to shop for your awesome new line! Can life be any sweeter?
CONGRATULATIONS sweet Joy!! WOW!!! This is so so so so so very exciting!!! YAY!
Such incredible news! Excited for you! (And for us as well…to bring a little of your joy to our homes!)
Joy, what wonderful and exciting news!! HUGE Congrats to you!!
So well deserved and so very exciting! 4 collections?!?! They are lucky to have you and I can’t wait to see them in person!
Oh Joy!! This is brilliant. Can’t wait to stock up on all the goodies! Congratulations! 🙂
So cool! Congratulations!
Congrats!!
Congratulations, Joy!!! What a dream come true. Everything looks rad!
Dream come true! Congratulations!
Wow, this is absolutely awesome and you deserve it! 🙂 I’m loving the color palette you chose and I can’t wait to go to Target & grab something you designed! Bravo!
Congratulations!
Congratulations! I think I’ll have to buy decorations just have—whether I’m planning a party or not, they look sweet and happy!
HUGE DEAL!!! Congrats to you, what a mega MAJOR accomplishment! It’s going to be a raving success!
yeah, congrats. everything looks amazing. love the colors and everything.
now i only wish we had target over here in germany and your collection would be available here too. so sad.
Congratulations Joy! I can’t wait to pick up a few goodies.
xoxo,
Chelsea & The City
Fantastic, and how great that must feel for you! I loved the ad, pinners to parties. I’ll be sure to look for your stuff at Target upon its release.
So darn cool, Joy! I only wish it was coming out sooner – my daughter’s golden birthday is on March 2!
Joy, huge congratulations 🙂 This is really exciting news for you and I’m really happy your work is paying off 🙂 One thing, though – I connect your aesthetic with lots of pattern, and this doesn’t seem to be as “Oh Joy” as the impression I have of your brand. The colors are lots of fun (and I did not notice the paint-dot pattern), but it does seem more generic than you normally go. If Target scaled back on the patterns because they weren’t sure about the sell-ability of your style, I hope this offering is super popular so that you have more artistic freedom for the future! And if you are 110% happy with the collection, please ignore everything I said and enjoy the glow. Sending you + the family warm thoughts 🙂
Congratulations! The pictures look so nice, can’t wait to see all the products! What a pity we can’t have it in Europe…
joy … those pictures just scream CUTEST PARTY EVER! love it, love it! congratulations – love the super bright and fun colour palette, and especially that green cake stand!
CONGRATULATIONS!!! What an accomplishment!! Cant wait to buy all your goodies!!
Hi Anastasia,
The Target here in the US and Canada is different than the Target in Australia so it wont be there unfortunately ;(
Thank you!
Joy
Congratulations!! I’m looking forward to checking out each collection!
So excited for you and for the collection! Looks perfect for a baby shower I’m planning this spring.
YAY 🙂 I’m so excited for you!!!! This is so awesome you have such a great design aesthetic and now you get to share it with the masses in such a cool way 🙂 how fun
http://floatingthrufields.blogspot.com/
This is INCREDIBLE – congratulations! Really looking forward to the collection.
Ah!! How thrilling Joy! Super huge congratulations…
so proud of you mama. this is ah-friggen-mazing.
Yay! Huge congrats. Looks amazing! ^_^
This collection looks fantastic, so glad it’s coming to Canada, I’ll be on the lookout!
thanks so much mama! 😉
xo!
This is absolutely adorable. Congratulations! This is amazing!
Congratulations, Joy! I’m sure it will fly out of stores!
Congrats! It’s huge!
the biggest congrats to you joy! i see this as a huge win for the indie design community and it couldn’t have gone to a more deserving, generous and truly talented group of designers / bloggers 🙂 keep on rockin it.
CONGRATS on the new collection! It’s so colorful and pretty! I love it! I also like that video, very cute.
So amazing! it’s lovely! Congratulations, Joy!
These are awesome and I could SO SO SO use them for a bridal shower that is on May 15…the day before they come out. Boo…….
Oh my golly! I am over the moon excited about this! I Love Target, and I LOVE Oh Joy! So… This could not be more perfect! Congratulations Joy, you more than deserve this!
Congratulations! Can’t wait to snag some of the collection!
Oh my gosh! I am so excited for you. CONGRATULATIONS! LIKE WOW
Aw these are so fun!! i LOVE them. I’m just really sad that they wont’ come out until March 16th a day AFTER i’m throwing my friend her babyshower. such a shame!!! 🙁
Oh Joy! indeed! I don’t think I could be happier or more excited for you! It’s a perfectly natural fit for both brands and I can’t even begin to imagine how hard it was to keep it a secret. What a dream come true for so many designers. Just another reason you continue to be an inspiration. Congratulations! Can’t wait to hear more about it all!
Thank you Claudia! Hope youre well!
xo,
Joy
Thank you SO much everyone for your kindness, support and excitement! It means the world to me! I have read every single one of your comments, tweets, emails and messages and thank you from the bottom of my heart!
xo,
Joy
Joy, am so excited for you. Have followed your blog since its inception nearly 9 years ago and you have always had ‘that eye’. Fantastic to see such success.
Aw thank you so much for reading for that long!!
xo,
Joy
BIG CONGRATS. Who doesn’t dream of their own line at Target now and again? You’re living the dream!
Congratulations!
Holy Moly this is AWESOME! i cannot wait! i will be purchasing this fun stuff for sure!
Congratulations! I always shop in Target and will look forward to seeing your collection!
Joy – congrats! I’m beyond excited for you and am counting down to grab these goodies at Target next month! Kudos to you, girl!
I was curious about that too!
Congratulations on an adorable collection! Can’t wait to see oh joy items in stores!:)
Can’t wait! Just wondering, is everything plastic or are there ceramic/glass pieces too? Wondering about the washability/reusability of everything, because I will definitely be heading to Target that day!
Hi Nicole!
Its a mix of paper and melamine for this first collection. So all the non-paper serveware is washable and reusable! There will be some ceramic pieces coming in the fall too 😉
Joy
I am beyond excited to see your products at my local Target!! Congratulations on your well deserved success!!!!
Congrats on the Target line! That is so awesome. I love it! I do dessert tables and candy tables so it is awesome to have a go-to place if I need some extra decor. I am so inspired by other bloggers out there 🙂
-Nicole