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Business Design Kids Los Angeles

career day / a kid’s clothing designer…

Ultra Violet Kids

Ultra Violet Kids

I love getting to expose my kids to so many cool jobs that exist out there. Whether it’s through my community of entrepreneurial friends that I surround myself with or the people I get to meet through my job, I always enjoying showing how anyone can create a job for themselves from scratch.

Inspired by that notion, I want to start sharing with you some of the people that I’m lucky enough to come across. People that have cool jobs—jobs that aren’t typical, and jobs that come from a true love of what they do. It’s like career day at school but with a twist! 

Ultra Violet Kids

Ultra Violet Kids

Today, I’m sharing a peek into the world of a kid’s fashion designer, Michelle Chaplin of Ultra Violet Kids. I came across Michelle’s clothing last month and instantly wished the clothes she made came in my size. They’re edgy yet comfortable and combine bite-sized pieces with great prints (I mean, that mini crop top?!? I can’t even…). Here’s a look at her Los Angeles studio and a few fun facts…

Ultra Violet Kids

What did you think you wanted to be when you grew up? I have always known I wanted to be a fashion designer.

Ultra Violet Kids

What’s your background and when/why did you start Ultra Violet? For the past 15 years, I have been working as a women’s contemporary designer. I have worked for other companies making their visions come to life as well as having my brand, Smoke & Mirrors, with Emily Harteau of Our Open Road.

When my daughter, Violet, was born I was happily unemployed and started a little Etsy store selling vintage kids clothing. For Violet’s birthday, I made her a crop top and harem pants out of African fabric. All of my friends loved it, so that’s when the light bulb in my head went on. I secured my domain, started branding, picked up my first account, and that was the beginning of Ultra Violet Kids.

Ultra Violet Kids

When did you know you had something good? I knew I had something special when customers started buying the clothing, giving me positive feedback, and when press and stores started contacting me. Instagram has been so crucial in the growth and awareness of Ultra Violet Kids. I get to see all the pictures of kids wearing their clothing, and it makes me extremely proud. My mom jokes that I always said I wanted to clothe the world but I didn’t say what size.

Ultra Violet Kids

Best part about your job? The best part of my job is designing and creating fashion.

Worst part about your job? The hardest part of my job is managing production.

Ultra Violet Kids

Style muse? My daughter Violet is my muse and inspiration.

Ultra Violet Kids

What do you hope the brand will become someday? I dream of being able to grow the company, giving back, and expanding into women’s again. But right now I’m happy with growing it organically. I hope that Ultra Violet Kids becomes a recognized brand that you can always count on for fashion forward, quality clothing that’s made in the USA. 

Favorite ice cream? I love ice cream! Gold Medal Ribbon and Almond Fig Gelato are my favorites.

Thanks so much Michelle for this look into your world!

{Photos by Casey Brodley for Oh Joy except the two photos of the kids by Lauren Moore for Ultra Violet Kids} 


  1. Very interesting and beautiful clothes!! It is always a pleasure to read your posts. I really like the idea of exposing kids to different jobs in the community. Will definitely try this one with my kids. Thanks!

  2. I do like this series! And cute clothes! I’m always interested in hearing their rise to success stories also (the struggle). Sometimes it feels as if the success is immediate or folks have the means to pursue their dreams without financial struggle (or that’s how it’s sometimes portrayed!)
    Thanks! Seriously, those clothes … 😉

  3. I’d be interested to know more with this series. Can the future one go a little (or a lot) more in depth?

  4. Hi Martina!
    Sure! What else would you want to know? I’m trying not to make them too lengthy but happy to hear any feedback on what you’d want to know more about each person.

  5. All of these are amazing! I remember when I was in 5th grade we wrote notes to ourselves about what we wanted to be as adults and they mailed then to us when we graduated at 18, mine said Fashion and now at 25 I still have the same fashion in life!

  6. YES! These are the kind of posts I love to see on here. It’s real and promotes incredible work. This is why I will be returning to your space more often than lately.

  7. I really like the expanded interview! It’s really interesting to see how people got to where they are, career-wise, and then where they hope to go.

  8. I love this idea! I feel like when I was growing up, I was exposed to a pretty limited range of career options. More and more, I’ve been meeting people who are charting their own course (e.g. a friend who is a cheese maker, another who started her own company leading bicycle tours throughout Italy, another who designs and makes her own letterpress cards…). I’ve been interviewing them over at She’s Poised. The emphasis is definitely on the process – how they got from point A to B, with a special focus on how they coped during times of self-doubt and uncertainty:

  9. oh my goodness, what wouldn’t I like to do! Firstly, I am from the UK so it would be an amazing opportunity! Secondly, the leatherworking and tie-dye sounds really fun! The family BBQ and the ice cream too!!

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