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Oh Joy for Target Baby Apparel

Oh Joy for Target Baby Apparel

I love making videos of our collections so that you can see all the pieces in context and in more detail than you might be able to otherwise! Here's a look at our newest Oh Joy for Target baby apparel collection which includes a range of pieces for boy, girl, and gender-neutral from ages 0-24 months! Watch the video below and shop right here for the full collection.

Brought to you by: Oh Joy + Target
Creative Direction: Joy Cho and Julia Wester
Video: Jenner Brown –
Music: "Together So Perfectly" by The Lady & I
Creative Production and Styling: Julia Wester
Production Assistant: Jessica Hong
Graphics: Angie Stalker
Special thanks: Otto Anderson and Zealand Wester


  1. My kids are way to big for onesies… though I wish they weren’t !
    However, I was finally able to find myself in a Target store and get some of your stuff !! Since I’m moving back to Europe in a couple of months, I came home with only the cloud and rainbows platters (I wish I got a pillow too). I love them !! Finally, after admiring your style for years, I have some of my own !!

  2. These are so cute! I wish I had another tiny human so I could have an excuse to get some of this range! Gorgeous little film too, by the way 😉

  3. Congrats on your new line in Target! I absolutely love all of your fun patterns and bright colors they make a great addition to my little one’s wardrobe. I’m sharing the love on my website and have added your items to my “Baby Registry Must Haves”. Way to go!!


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