I love making videos of our collections so that you can see all the pieces in context and in more detail than you might be able to otherwise! Here's a look at our newest Oh Joy for Target baby apparel collection which includes a range of pieces for boy, girl, and gender-neutral from ages 0-24 months! Watch the video below and shop right here for the full collection.
// CREDITS //
Brought to you by: Oh Joy + Target
Creative Direction: Joy Cho and Julia Wester
Video: Jenner Brown – http://lumineuxfilms.com
Music: "Together So Perfectly" by The Lady & I
Creative Production and Styling: Julia Wester
Production Assistant: Jessica Hong
Graphics: Angie Stalker
Special thanks: Otto Anderson and Zealand Wester
My kids are way to big for onesies… though I wish they weren’t !
However, I was finally able to find myself in a Target store and get some of your stuff !! Since I’m moving back to Europe in a couple of months, I came home with only the cloud and rainbows platters (I wish I got a pillow too). I love them !! Finally, after admiring your style for years, I have some of my own !!
Thank you! So glad you got something!!
These are so cute! I wish I had another tiny human so I could have an excuse to get some of this range! Gorgeous little film too, by the way 😉
Congrats on your new line in Target! I absolutely love all of your fun patterns and bright colors they make a great addition to my little one’s wardrobe. I’m sharing the love on my website and have added your items to my “Baby Registry Must Haves”. Way to go!!
Thanks for sharing! I love their clothes for dressing my little boy! So soft and environmentally conscious too! https://www.hugabug.com