I’m thrilled to show you our newest Summer Home Decor collection at Target! Inspired by backyard parties and my favorite florals, the Oh Joy for Target summer collection offers items for summertime entertaining and for indoor living even after the season ends. From versatile cups and plates to cozy pillows and blankets, this collection brings a fresh splash of color to inside or out! Watch the video below to see how the pieces can be used for an outdoor movie night right in your own backyard!
You can find the full collection available for a limited time ONLINE ONLY at: Target.com/OhJoy. Also, please continue to share how you’re using the collection in your home with the hashtag #ohjoyfortarget.
// CREDITS //
Brought to you by: Oh Joy + Target
Creative Direction: Joy Cho and Julia Wester
Video: Jenner Brown
Music: "Good Day" by Planes
Creative Production and Styling: Julia Wester
Production Assistant: Jessica Hong
Hair and Makeup: Danielle Walch
Graphics: Angie Stalker
Photography: Nicki Sebastian
So goood!!!!
Thanks Deepali!
Joy
Sprinkles!
Yessss!
Joy
I’ve bought a few items from your previous collection at Target, and while the design doesn’t disappoint at all, the quality does. My throw pillow (it’s the white with gold embroidery and a light blue back) is beautiful, but after 3 weeks, it’s looking lumpy and I’d like to wash it or change the filling, but I can’t. I’ll probably end up cutting it and resewing it because I really like the pattern but hate the filling.
I love your designs and am really happy to own some of them. For instance, the rainbow and cloud trays are super cute, but I wonder how long the patterns will stay on, and I’m guessing not long, even though I handwash them gently. I’ve decided I’ll stop shopping for decor at Target for now (band aids aren’t decor, right ?). I understand the prices are very low and some compromises have to be made, but it’s frustrating to see stuff you love so much not last as much as you’d like it to.
I look forward to your future collaborations with higher-end brands !! I’ll be first in line.
Thanks for your feedback! Always very helpful!!
Joy
Loved the collection, especially the floral dinner plates. I like colorful stuff x)
Hi Joy,
Are the floor cushions/ pillows weather/ water resistant?
Thanks!
Hello!
This is from a collection from 2017 so they are no longer available!
Joy
Hi Joy,
Thanks for getting back to me. I actually have 2 of the previous summers collection floor/ couch pillows (yellow/ peach with gold piping and button). I wanted to know whether these are safe to keep outside on my balcony since they match so well with my
colour scheme out there. Just wanted to make sure they’ll be safe out there from the elements since I love them so much!
Thanks again,
Emily
On Apr 23, 2019, at 2:18 PM, Oh Joy! [email protected] wrote:
Hello!
This is from a collection from 2017 so they are no longer available!
Joy